1. Funding & Support
Cultural and community organizations lead the way by funding the production costs and guaranteeing fair fees for artists. Local sponsors join each edition to support these community initiatives, ensuring the project remains sustainable and impactful.
2. Creative Collaboration
For every release, we commission local artists to create original, exclusive artwork. The coffee sleeve transforms from a blank cardboard piece into a vibrant canvas that tells a story relevant to the community.
3. Free Distribution
Partner coffee shops receive these premium sleeves entirely free of charge. This allows cafes to reduce their operating costs while offering their customers a high-quality, culturally relevant experience with their daily coffee.
4. Engagement & Keep
The experience doesn't end at the cafe. The public interacts with the sleeve by detaching the perforated bookmark. Instead of throwing it away, they keep the art, creating a lasting physical connection to the brand and the artwork.
